“Most have attained their greatest success just one step beyond their greatest failure.” -Napoleon Hill
Imagine bringing the wisdom and lessons of Think and Grow Rich to a new generation, adapting it so that today’s population, growing up in a different world, can learn about this in a inspiring way… social, mobile, and viral!
Our guest is Declan Dunn, pioneer in internet marketing and new media, an expert on customer relations, conversions, retention and ROI.
- How TAGR planned and pre launched the Facebook page, while building the web site and mobile app;
- How to target influencers engaging, spreading the word and to creating a better product;
- Why new media – doing several short movies, with interactive participation of the audience, and a mobile app – are critical parts of moving the story beyond just words in the book, and into action.
Plus the power of crowd funding and IndieGoGo to build an audience.
Current Entrepreneur Podcasts at Blog Talk Radio with Warren Whitlock
Is a picture worth a thousand words? Or do we need a thousand words to agree on the meaning and implications of a picture?
Our guest is Jonathan Salem Baskin, author of “A Thousand Words”. His book explores the differences between imagery and words as languages we use to communicate.
Certainly visual data is faster and easier, but why? And does that necessarily make it better than the slower and sometimes more difficult work that reading requires? Baskin dips into biology, economics, literature, and business history to figure out the answers to these questions.
Jonathan is a thought-leader on brands and marketing, and has nearly 30 years of experience putting his ideas into practice for clients around the world. He has led communications for such brands as Limited Brands, Nissan and Blockbuster, and led the PR agency on Apple’s launch of its first iMac. He has published six books, including Branding Only Works on Cattle, writes a regular column for Advertising Age, is a regular contributor to Forbes, and pens daily blog posts at Histories of Social Media.
On April 17th, Warren Whitlock will present a "lunch and learn" training for Las Vegas business owners with web marketing authority Brian Williams.
The workshop (which includes catered lunch), "Three Steps Any Las Vegas Business Can Easily Implement to Guarantee New Customers and Get Existing Customers to Buy More Often" is geared toward the business owner who knows that the Internet, social media, search engines and mobile devices and changing how business is done but leery of the way new technologies are preached as "cure-all’s."
According to Brian Williams,
"The goals of business have not changed. We want more customers, and more business from existing customers. Once we peal away the mumbo jumbo and tech jargon, there are some real tools that any business can use to grow in this economy."
Williams mission is getting real business results from new technology. His short seminar was designed to help business owners learn how to evaluate vendors and marketing programs so that businesses can focus on delivering their valuable service rather than needing to become a marketing expert.
The "Lunch and Learn" event is limited to 20 Las Vegas business owners. Tickets are available online at http://brianwilliams.eventbrite.com, or by calling 702-582-9366.
"Lunch and Lean" seminars are produced by Warren Whitlock, social media marketing strategist and best selling author of Profitable Social Media: Business Results Without Playing Games to bring new ideas and profitable strategies to our fellow Las Vegas business owners. Whitlock is the host of "Social Media Radio" and is presenting a these events to train business owners strategies to profit.
Marketing, promotion and business today are easier than ever. Tools can help people. Metaphors abound, but “social media as a weapon” feels odd to me.
You start by listening. You can look at a complaint, a sarcastic comment or an off based remark as an annoyance, but I’m personally thankful for every real engagement. Bots (both software and people who post like they were a bot) are in the way, but real people writing are a blessing and I’m grateful.
Today on EmprieAvenue, I got shareholder mail (a private message sent only to players who invested in a stock by that stock’s owner) with a very long pitch that ended up mostly whining about abuse to their system).
Readers responded politely and then got this reprimand:
We sincerely apologize if you misinterpret our business overview.We will used your opinion,feedback and suggestion to improve our company organization strategy in our upcoming board meeting.We have an open door policy feel free to share your idea with us.
The people writing the replies were shareholders. That means they have
- Spent the time and effort to be identified as real humans to play the game
- Picked the stock and invested (it’s a stock market game)
- Read the shareholder mail
- Spent a couple minutes more to write a response
My reaction before reading the shareholder replies was to either delete the message. In my experience, they aren’t there to learn, they’ll just get mad and move on.
After reading the replies, I wanted to punish the player. Since that not the way I roll, I’m keeping the stock (connection) to watch and see what happens and writing this post without mentioning names. That’s how I roll
Do You Use Social Media as a Weapon?
You know that marketing today must include listening and engaging with your customers/prospects/vendors/network/shareholders. When you do engage, make sure it’s done as if the real person reading and responding is your best friend (use “mother” “sister” or “lover” here is you please.. I use “child” as I’ve learned that nothing my children do should ever make me angry).
Getting this down will allow you to attract the people you are looking for, without looking for them. I call this marketing philosophy LISTEN AND LOVE. There’s no reason you need consider any marketing too, and especially social media, as a weapon.
Listen and love.. it’s as simple as that
Social media technology at it’s best is a collection of tools to help you serve your customers better.
We talk a lot about listening to customers and engaging them wherever they want as opposed to making them come to you on your web site or in your store.
Tesco literally did this by taking the whole store to busy commuters in Korea.
Tesco takes social media beyond conversation and get mores sales
You have started listening to your customers. I’m sure they are telling you how they’d like to shop.
What are you doing to go above and beyond to meet your customers needs?
Tell us what is working for you.
On the radio show, we were talking to Peter Winick about author platforms.. how he leverages the content of authors and experts to create new streams of income.
Since many of the people I talk to about social media have specialized knowledge they use in their businesses, I know this goes well beyond books and thought you’d learn from what Peter shared.
Here’s a short segment from Profitable Social Media Radio.
Peter and I have combined forces to offer a very special program for author looking to learn how to make more money as so many best selling authors do.
If you have a book, are considering writing a book, or just want to make more from what you give to the world, look at: