We all know the data is out there.. Google indexes it and helps us find it.

We also know that data is never as meaningful as a recommendation from a friend. That’s why social media is so popular… it’s people talking to people about stuff

Social Search if Profitable Social Media

The old methods and metrics still hold. It’s great to have more friends, more web mentions, more connections and more traffic.

We are all still learning how to measure the engagement value… is a conversation worth more than an ad?

I can’t prove it with numbers yet.. but you know. Talking to a friend is better than reading an ad.