Rohit Bhargava
Rohit Bhargava has spent most of his career inspiring better marketing by helping companies act in more human ways. His mantra is “Inspiring better marketing to help your world changing ideas succeed.”
He is the author of four best-selling marketing books, CEO & Founder of the Influential Marketing Group and Professor of Global Marketing at Georgetown University. An early marketing pioneer, Rohit co-founded the world’s largest team of social media strategists back in 2004 and spent more than a decade leading digital strategy at two of the largest marketing agencies in the world.
The Influential Marketing Group was created to offer more personalized Digital CMO style consulting for brands and selected startups. He is a sought after speaker on marketing, social media and the future of business – and has delivered “non-boring” keynotes to audiences from 20 to 5000 at respected events including TEDx (multiple), SXSW, the World Communication Forum (Davos) and at hundreds more events across close to 30 countries… and counting.
One of his best-known books is the award-winning Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action.
The book offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.
His latest book is Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success. The tips in this book will change how think about your own success and give you concrete actionable lessons on how to actually put the secrets to work in your own life.
Most advice is obvious, and often delivered by people who are hopelessly romantic about the power of their own mistakes. But this book gives entertaining lessons and tried-and-true words of wisdom beyond the obvious and oft-repeated “Make mistakes. Do what you love. Take risks. Never give up.”
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Paul Lemberg
How can small business owners become wealthy? Paul Lemberg knows, and part of his advice is to Be Unreasonable — which is also the title of one of his bestselling books.
Paul Lemberg has worked directly with the owners of around 150 “small businesses” from North and South America, Europe and Asia. He has coached and advised them to achieve greater success, double and triple their profits, and sometimes grow their companies more than tenfold.
But he has worked big companies too, including executives from dozens of Fortune-100 companies like Cisco, Goldman Sachs, Accenture, Adobe Software, Mass Mutual, and JP Morgan/Chase.
He was one of the world’s first business coaches, has authored three books, and his work has been featured in over eighty magazines and publications including the New York Times, the Los Angeles Times, and Bottom Line Personal. He has also appeared on TV shows like Good Morning America, CNN, Financial News Network, and dozens of national radio programs.
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“Most have attained their greatest success just one step beyond their greatest failure.” -Napoleon Hill
Imagine bringing the wisdom and lessons of Think and Grow Rich to a new generation, adapting it so that today’s population, growing up in a different world, can learn about this in a inspiring way… social, mobile, and viral!
Our guest is Declan Dunn, pioneer in internet marketing and new media, an expert on customer relations, conversions, retention and ROI.
- How TAGR planned and pre launched the Facebook page, while building the web site and mobile app;
- How to target influencers engaging, spreading the word and to creating a better product;
- Why new media – doing several short movies, with interactive participation of the audience, and a mobile app – are critical parts of moving the story beyond just words in the book, and into action.
Plus the power of crowd funding and IndieGoGo to build an audience.
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Four Ways the Crowd Gets What they Need From Each Other -Without Buying from Companies
I’m a little worried this morning.
I’m in Minneapolis, the capital city for consumer packaged goods, durable goods, and some of the top retailer ands in the entire world. Why am I here? I’m speaking to 300 corporate folks, at an event hosted by Magnet 360, Salesforce, and Marketo.
What am I going to tell them? That people are shifting their behaviors, and enabled by internet tools, they can share products with each other –rather than buy it directly from them. I’m going to tell them that people can buy once, then share goods with each other many times with each other.
I’m doing to tell them that the crowd can get what they want from each other, and their reliance on corporations will reduce. I’m telling them that they could have reduced revenues. I’m telling them, they could potentially lose their jobs.
As I head to the stage in a few hours, I must admit, dark thoughts are racing thoughts my head….
I’m going to deliver some bad news, how will they react? Will they tune me out and surf instagram? Shun me or tweet bad things about me? Or maybe, throw those little Italian hotel candies at me?
I’m here to tell them there are many reasons why this sharing movement is happening. Not only does social technology make it super easy for people to connect with others, but for some people sharing used goods is often just as good as buying anew. I’ll tell them that a new class of Conscious Consumers will want to reduce needless consumption. I’ll also tell them that the due to the rapid increase in earth population, that we really don’t have a choice as a planet, but must be more careful with our fixed resources
Heck, I’m even going to tell them, that I myself, have become a conscious consumer. Aside from consumable s like food, gas, and personal health items, I can name on one hand the physical goods I’ve purchased in the last two months: A fancy handsfree phone for my home office, a fancy purse for my ever-deserving wife, and a pair of customized NikeID running shoes. Heck, I may even read my heartfelt letter to ands, telling them how my lifestyle is starting to change and that means my relationship with ands is changing along with it.
You’re probably wondering, who does this? Is it just Asian-American Industry Analysts with four-syllable-first-names and impossible to pronounce last names that live in Northern California? Maybe. But if you read, Share or Die, by Neal Gorenflo of Shareable Magazine talks about how this asset light movement is common among Generation Y, who are native to sharing on the internet yet are saddled with college debt they’ve no choice. Or, I may tell them about internet leader Andrew Hyde that reduces his inventory of items to 39 things and felt free. Or I might tell them about my trips to Europe and Asia where these behaviors have been common for a long looong time. Or how about in dense American cities like New York or San Francisco sharing of bikes, cars, houses, gardens, and even food is already common.
I’ll share with them these four examples of startups that will ultimately reduce their revenue:
See full story on web-strategist.com
Is a picture worth a thousand words? Or do we need a thousand words to agree on the meaning and implications of a picture?
Our guest is Jonathan Salem Baskin, author of “A Thousand Words”. His book explores the differences between imagery and words as languages we use to communicate.
Certainly visual data is faster and easier, but why? And does that necessarily make it better than the slower and sometimes more difficult work that reading requires? Baskin dips into biology, economics, literature, and business history to figure out the answers to these questions.
Jonathan is a thought-leader on brands and marketing, and has nearly 30 years of experience putting his ideas into practice for clients around the world. He has led communications for such brands as Limited Brands, Nissan and Blockbuster, and led the PR agency on Apple’s launch of its first iMac. He has published six books, including Branding Only Works on Cattle, writes a regular column for Advertising Age, is a regular contributor to Forbes, and pens daily blog posts at Histories of Social Media.
Are you getting paid for your Intellectual Property? You know, the valuable assets that come from your own mind, where success is not all about location, location, location but ideas, ideas, ideas?
Would you like to expand your business by offering others’ proven content?
Our guest is Rand Brenner, an intellectual property strategist and licensing consultant. He’s the President and CEO of Licensing Consulting Group, offers licensing and sponsorship sales and consulting services, and the founder of Licensing4Profits.
Rand Brenner
He has over 25 years experience in the development of licensing, marketing and revenue strategies for numerous entertainment and consumer brands. He has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
Rand was also a licensing executive at Warner Bros. where he was responsible for licensing high profile theatrical, television and publishing properties including Looney Tunes, the Mighty Morphin Power Rangers TV show, two Power Rangers movies, Batman and Batman II movies which grossed over $1 billion in retail merchandise sales, and more.
He is also a public speaker and former adjunct faculty member at the University of Redlands, where he taught undergraduate classes in marketing. He is a guest lecturer on licensing and marketing at the CEO Space entrepreneurial program, a week long intensive business training for small to midsize business owners, entrepreneurs and individuals. He sits on the advisory board of several small companies and serves as a business development advisor to WallStreet Research, an investment research firm with offices in New York and Los Angles, specializing in covering emerging growth and middle market public companies.
Intellectual property is the new currency of the 21st century, and you’ll discover how to capitalize on it and build your IP wealth.
SEO Steve Wiideman
With technology and algorithms constantly changing, is SEO dead, or has it been somehow resurrected?
Our guest is Steve Wiideman, otherwise known as SEO Steve, one of America’s leading SEO experts. He has more than 14 years of experience significantly improving traffic to clients’ websites through organic and sponsored placement on such search engines as Google, Yahoo! and Bing.
He’s an author, frequent speaker and panelist at marketing events, and he typically comes up #1 in Google searches for “SEO Expert”. He’s passionate about search engine optimization and management and creates products and tools that help you get higher ranking in the search engines… all by yourself without a webmaster.
In 2009, Wiideman authored SEO in a Day: The SEO Agency Killer, revealing the secrets to having websites show up on Google in less than a day. It has been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in the search results and social media destinations.
He also wrote the SEO Guide, a free report on basic search engine optimization, designed to help people quickly start down the path to becoming a Search Engine Optimizer.
His clients include start-ups and Fortune 500 companies like Disney, TicketMaster, Expedia, IBM and RingCentral, and he’s been featured in Entrepreneur Magazine, Visibility Magazine, Response Magazine, Marketing Sherpa, National Journal and CNN Money.
OneQube is a cloud-based platform that allows you engage in Twitter chats and hashtags with real-time analytics, gives you the ability to explore profiles and shared content without leaving the conversation, and provides Tweet Chat transcripts on demand.
It lets you manage your followers and lists in a searchable database where their profile, tweets, website, social graph and demographic data is instantly accessible. It tracks and reports hashtags, and contains direct messaging, Tweet buffering, and social relationship management.
Easily sort and track your followers, instantly create curated groups for targeted conversations, and scale your efforts to create momentum.
Why do we need it? Social Media has changed the way we connect, communicate, and consume globally, creating unprecedented volumes of content and relationships. Once you start connecting with more than a couple hundred people, it becomes increasingly harder to find the “Signal in the Noise,” which in turn makes it harder to engage in and manage meaningful connections with consumers, fans, or other businesses. The mission of OneQube™ is to change all that.
Amy Vernon
OneQube™ can be used by anyone — whether a single user, a team, or an enterprise. After you authenticate your Twitter account, the app indexes and analyzes your followers, allowing you to instantly query your followers based on the criteria that is important to you: keywords, location, gender, or influence.
Our guest is Amy Vernon, General Manager of social marketing for Internet Media Labs, the technology company that created the OneQube platform. Amy helps clients make the most out of their social marketing efforts on Facebook, Twitter, G+, Tumblr, StumbleUpon, Reddit, Pinterest, Instagram and any other platform that makes sense.
Her motto is: Don’t be stupid. In other words: Never do or say anything online that you don’t want the entire world to see or hear, and you should be OK.
Mitch Joel
Mitch Joel, one of the world’s leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don’t, Joel says, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
Whether you blame technology, smartphones, social media, online shopping or anything else, the DNA of business has changed forever.
The convergence of five key movements have caused the shift, and Joel advises you to adapt right now… or be left in the dust. Luckily there are key triggers to help you take control of the game.
Mitch Joel is the President of digital marketing agency Twist Image, a high-profile speaker, columnist and author of several books including the bestseller Six Pixels of Separation and the latest, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on it.
In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.
Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He has been named one of the most influential authorities on blog marketing in the world. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a blogger, podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing and innovation insights on the state of business.
Mitch is frequently called upon to be a subject matter expert for Forbes, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy and many other media outlets. He speaks to businesses including Wal-Mart, Starbucks, Nestle, Procter and Gamble, and Unilever and has shared the stage with Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins and Dr. Phil.
This interview might be life-changing for you and your business. Tweet your ideas and questions to me on Twitter @WarrenWhitlock.
Since the day an ominous message appeared across the top of TweetChat.com — “Twitter is changing the way services like @TweetChat deliver data to users. In the very near future, TweetChat will most likely be unable to continue to provide our service.” — IML has been in talks with Brooks Bennett, the creator of the beloved platform, to acquire it and make sure the site lives on.
Make no mistake — Brooks didn’t set out to sell the site. It was a labor of love, but the continuous changes to Twitter’s API meant continuous platform updates. And the sunsetting of the existing Twitter API meant the site as it is now would cease to work on June 11.
“There have always been requests to take the concept to the next level, and I am excited for the role OneQube’s SmartStream will play in filling this gap,” said Brooks, who agreed to sell the site to Internet Media Labs with the understanding that the application would be shut down and community migrated to oneQube #SmartStream. Brooks also is joining Internet Media Labs’ advisory board.
TweetChat was born four and a half years ago, after Brooks spoke at a public relations boot camp.
“I noticed many people at the camp getting excited about Twitter and social tools in general,” he told me. “Most people were creating their accounts and then would sit and stare at the screen thinking, ‘Now what?’ These folks were interested first and foremost in topics, not necessarily in specific people.”
Hashtags had come into use on Twitter in 2007 and while they had caught on, they were still rather niche.
“The hashtag was a new tool that folks were using, so I thought it would be cool to connect people in real-time around hashtags,” Brooks said. “The conference was on a Friday, so I spent the weekend putting a prototype together and presented it early the next week to my friends at Dorkbot Austin.”
It was love at first sight for many. I recall seeing Sarah Evans’ #journchat zipping through my TweetDeck in 2008 and wondering how the heck all these people participating were able to follow the conversation so easily. I asked a friend and he said, “Go to TweetChat.com and put in the hashtag.
See full story on internetmedialabs.com
Image courtesy of internetmedialabs.com
