Social media technology at it’s best is a collection of tools to help you serve your customers better.
We talk a lot about listening to customers and engaging them wherever they want as opposed to making them come to you on your web site or in your store.
Tesco literally did this by taking the whole store to busy commuters in Korea.
You have started listening to your customers. I’m sure they are telling you how they’d like to shop.
What are you doing to go above and beyond to meet your customers needs?
Tell us what is working for you.