20111217-152208.jpg Today the annual Las Vegas Wordcamp conference has a session abou content marketing.

As an author, I usually say that content marketing is just a corporate word for writing, but this session got me thinking about how it applies to every business’s profitable social media program.

The professional bloggers in the session (Aaron Hocking,  Gregory Taylor and my good friend John Lynn) are content creation machines. John talked about having created 6000 blog posts and emphasized how he focuses on adding value with every post

Best part of the discussion was after a lot of mentions for mobile blogging, John said he uses the WordPress app. I had it, but wasn’t really using it.

This post proves it works 🙂