I was asked by a Facebook friend why he should bother with Twitter.
Right away, I could tell he was in Stage 1.. so I wrote back:
I’d only recommend using Twitter if networking is important to you business. If you need to meet new people, build closer relationships with your network or keep in touch with a lot of people Twitter is the tool for you.
Most people go through 3 stages getting into Twitter.
- It looks like a complete waste of time and “why would anyone want to know what people had for breakfast”
- Friends say “use Twitter” and you get an account to secure your name while you can and still think it’s a waste of time
- You get into a conversation with someone, pick up a new recruit, learn about some news and start saying “how did I live without this?”
Stage 1 is still most of the world. I’ve seen people in stage 2 for years.
FYI, these same three stage occurred in other technologies. For instance, when telephones came out, most executives assigned someone to make calls (if they had a phone at all). The same thing happened with email, Facebook, etc.
If you don’t use Twitter, that’s ok too. Most of my friends are also in Stage 1. I even know a few that refuse to use a phone. No sense worrying about getting everybody to do things the same way.
As we say.. NO RULES in today’s marketing. Just give people what they want, whenever, wherever, and in whatever format they desire. We all demand that today.