Social media technology at it’s best is a collection of tools to help you serve your customers better.
We talk a lot about listening to customers and engaging them wherever they want as opposed to making them come to you on your web site or in your store.
Tesco literally did this by taking the whole store to busy commuters in Korea.
Tesco takes social media beyond conversation and get mores sales
You have started listening to your customers. I’m sure they are telling you how they’d like to shop.
What are you doing to go above and beyond to meet your customers needs?
Tell us what is working for you.
I think that Tesco’s idea is really innovative and appealing at first. But it kind of seems like they could have saved their money and simply had an online shop that could be delivered without going through the trouble of creating a visual aid and scannable products. I mean I think it’s AWESOME that they created this really cool new inventory feature, but not sure how far this will take them per say.
@StephRWong from a how much to spend perspective it was clearly a win. The return on inVestment was above expectation. So the question is… Had they skimped on the presentation, would they have sold as much?
@WarrenWhitlock True; Well, presentation is essential so I’d assume that they would have done much worse without the pictures, light, and layout. Thanks for the great post!
Now Tesco need to take this back home to the UK and get it installed on the Tube network 🙂
And @StephRWong , I agree that it seems a lot of investment, but I think it’s not really made obvious how much this is an ad rather than an online store. Homeplus (Tesco) have made is so convenient that there’s no slow wireless browsing involved, just scan and pay. It’s that barrier that probably stopped people before.
@MattieTK @StephRWong safe to assume this is not the end all be all solution but a test
I think it shows that the distinction between ad or sales system os fading
@WarrenWhitlock @MattieTK Great insight TK. and yes @WarrenWhitlock It’s difficult to tell the difference between ad or sales these days. But it’s not a bad step for Tesco to try new things and evaluate the response from customers. Seems to be working for them anyway!
What is the purpose of telling the difference?
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